Several studies have shown that the majority of people have favorable opinions about indoor advertising. The signs are usually colorful and entertaining, and most people have nothing else to occupy their minds during this otherwise boring situation.

The appeal of a captive audience is what drives most business owners to indoor advertising. There are few, if any, other places that allow you to deliver your message with so little distractions. Consumers will spend several minutes with your advertisement. This may not seem like a big deal until you consider most people only take three to five seconds to glance at traditional print ads.

Because people spend so much undistracted time with your ad, they are able to recall your message for 60% to 78% longer than other types of advertisements.

Whether you want to focus your campaign on a specific gender, ethnicity, income level, age, or interest, indoor advertising offers a simple solution. Just target venues where your audience frequents, and then place your ads in either the men’s or women’s restroom (or both).

Since it is an “out of the home” form of advertising, you have the possibility to reach active consumers who may miss ordinary ads. This can attract whole new groups of people to your business.

Restroom ads are a low-cost form of advertising. Not only are they less expensive than many traditional forms of marketing, but they also work more efficiently, providing you with a better ROI.

By placing your ads in venues where people are already spending money (restaurants, bars, theaters, arenas, etc.), you know you are reaching consumers with disposable income. By targeting this group, you have greater potential to make sales.

By placing your ads in multiple locations, you have the potential to reach many more customers than traditional print advertising. As people continually spend undistracted time with your ads, they will begin to recognize your brand and understand your message. This puts you top of mind, making them more likely to choose your product or service.

Attracting customers shouldn’t be a difficult process, and it doesn’t get any more straightforward than indoor advertising.

The indoor advertising formula is simple: connect a target audience with your ad in an uncluttered location, and watch your sales increase dramatically. Although it is simple, repeated studies have shown this method to work. There is just no other way to get such undivided attention to your brand.